For christmas of 2010 I helped Granit to do a wide spread campaign around the city of Stockholm where we decorated the whole city with christmas decorations from the store. We brought their christmas lights in to the adshells in the city. We pimped the content in the newspaper Metro as well as their own homepage and catalogue.

We started out with a whole day in the kitchen, baking a gingerbread alphabet to use as the thread a long to whole campaign.